Still keeping  social network tools at arm’s length?  If you’re like me, you’ve joined Twitter, but are leery of the potential identity and security issues that careless Twittering might create.   Avaya maven Christian von Reventlow gave us a heads-up on Erik Qualman’s  new book on “socialnomics”, whose stats should create a knot in your stomach:

1. GenY will outnumber boomers by 2010; 96% of them have joined social networks.
2. If Facebook were a country, it would be third largest in population, after China, India and the US.
3. YouTube is the second largest search engine in the world, with over 100 million videos.
4. Some studies have shown Wikipedia’s 13 million articles are more accurate than the Encyclopedia Britannica, and only 22% of those articles are in English!
5. Kindle-based sales are now approaching a third of Amazon’s sales.
6. Daily, 1.5 million pieces of content are shared on FaceBook.
7. (Success is in understanding) it’s now about a people-driven economy.
8. Successful social media players are the companies that act more like party planners and content providers, than advertisers.
9. It will be less of people searching for product, and more of product finding people.

Sssh.  I know – I hear the footsteps, too.

Socialnomics: Summary

If you enjoyed this post, make sure you subscribe to my RSS feed!

This entry was posted Wednesday, September 23rd, 2009 at 10:34 am and is filed under Strategic Execution. You can leave a response, or trackback from your own site.