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Home > Strategic Execution > Social Media, and Your Scared New World

Social Media, and Your Scared New World

Still keeping  social network tools at arm’s length?  If you’re like me, you’ve joined Twitter, but are leery of the potential identity and security issues that careless Twittering might create.   Avaya maven Christian von Reventlow gave us a heads-up on Erik Qualman’s  new book on “socialnomics”, whose stats should create a knot in your stomach:

  1. GenY will outnumber boomers by 2010; 96% of them have joined social networks.
  2. If Facebook were a country, it would be third largest in population, after China, India and the US.
  3. YouTube is the second largest search engine in the world, with over 100 million videos.
  4. Some studies have shown Wikipedia’s 13 million articles are more accurate than the Encyclopedia Britannica, and only 22% of those articles are in English!
  5. Kindle-based sales are now approaching a third of Amazon’s sales.
  6. Daily, 1.5 million pieces of content are shared on FaceBook.
  7. (Success is in understanding) it’s now about a people-driven economy.qualmanSOCIALNOMICS 300x300 Social Media, and Your Scared New World
  8. Successful social media players are the companies that act more like party planners and content providers, than advertisers.
  9. It will be less of people searching for product, and more of product finding people.

Sssh.  I know – I hear the footsteps, too.

Socialnomics: Summary

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This entry was posted Wednesday, September 23rd, 2009 at 10:34 am and is filed under Strategic Execution. You can leave a response, or trackback from your own site.

2 Responses to “Social Media, and Your Scared New World”

  1. VHM Says:
    September 23rd, 2009 at 12:20 pm

    Here’s a great article that discusses schools’ dilemma on what to do with social media. This includes a video of MIT media guru Henry Jenkins who states that media rich kids are being “de-skilled and de-tooled when the walk in the classroom.” I agree…

    Social Media Sparks School Policy Debate
    http://ecologyofeducation.net/wsite/?p=1003

    Also, check out the following articles on social media and its impact:

    Social Media is here to stay (Dana Boyd)
    http://www.danah.org/papers/talks/MSRTechFest2009.html

    Social Network Sites: Public, Private or What? (Dana Boyd)
    http://kt.flexiblelearning.net.au/tkt2007/edition-13/social-network-sites-public-private-or-what/

    Living and learning with social media (Dana Boyd)
    http://www.danah.org/papers/talks/PennState2009.html

    Time Online Important for Teen Development
    http://www.macfound.org/site/c.lkLXJ8MQKrH/b.4773437/k.3CE6/New_Study_Shows_Time_Spent_Online_Important_for_Teen_Development.htm

  2. Social guy Says:
    November 21st, 2009 at 12:48 pm

    I have a bad habit to disagree, but this time, I agree with some of the information presented.

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The analyst’s acuity. A humorist’s irony. Hearing the silence between the notes. Seeing both object and space, in minimalist and in Japanese art. Holding to the values beyond conflicting goals; reaching for the larger frame beyond the crisis. Spotting the patterns, navigating the chaos. How to think, how to manage.